About Impossible Fitness

IMPOSSIBLE Fitness® is designed to help you push your limits and do something impossible. As a sister site of IMPOSSIBLE, it's focused on the nuts and bolts of getting you ready for whatever adventures are on your impossible list.

Who's behind Impossible Fitness

Impossible Fitness is part of the IMPOSSIBLE family of brands. It was founded by Joel Runyon, who started IMPOSSIBLE in 2010 and ran seven ultramarathons on seven continents for the 777 Project. The site and the Impossible Fitness app are built and operated by Impossible LLC, based in Austin, Texas.

Our sister projects include MoveWell for daily mobility, the IMPOSSIBLE shop for apparel and drink mixes, and IMPOSSIBLE.org, where Impossible's work with non-profits lives. Questions or ideas? Get in touch.